Your advertising dollars are precious. A big campaign can cost millions and needs results. A small campaign might represent a large share of a small organization’s marketing budget. This is your guide to helping you spend that money well : Advertising 101. What is advertising? It’s a form of communication intended to persuade There is a call to action e.g. buy, join, sign, share It is pushed through channels like newspapers, television, radio, billboards, the internet, and di

At BluTV Media, we’re firm believers that the web is the best way to advertise your business. But what is the cost of advertising? To discover this, we compiled advertising cost data for a bunch of different mediums and compared their costs with the costs of web advertising. We used numbers from both national and local sources to determine the cost of advertising for each channel. The current national advertising cost data is below. And we were right: the web is the most acco